Once confirmed, you’ll want to make use of Google’s Campaign Builder. The first step in composing a Google Play Store link with attribution is to ensure your Android app is configured to receive and track install data. Take note of your iOS App Store link or add it as in item in your campaign brief and then generate your Google Play link. An example iOS App Store link might look something like this:Ī/us/app/disney/id1446075923?pt=123456&ct=20-06-16-IG-Stories-Summer For each app user acquisition campaign you launch, you should generate a new campaign link with the App Analytics feature to track and attribute the results to your campaign.Ī best practice is to use a standardized campaign naming convention that logically flows into App Store Connect so you can easily align your efforts with your budget and then optimize your campaign for the best results. How to Link to the App Store and Google PlayĪpple lets you create iOS app store links and view results through App Store Connect. Let’s see how, shall we? First of all, you’ll need to gather your iOS and Android app store links and get them ready to append campaign tracking parameters. The link or QR can also include campaign attribution tags that inform your marketing optimization efforts. As marketers, of course, you also need campaign attribution to measure the success of your efforts.Īpp deep linking platforms like URLgenius enable you to generate a single app download link QR code that can route mobile visitors to Google Play and Apple App Store. So use a single “smart” app store link and QR code, intelligent enough to detect when the consumer is clicking (or scanning) from an iOS or Android device, and routes them to the correct app store.

These icons provide a familiar experience on websites, but separate links are very inefficient when scaling campaigns on smaller screens and ad formats. Traditional web URLs require separate app store links for Google Play and Apple App Stores.

When developing your growth strategy, keep in mind that not all app install links are created equal. The way to do that is by promoting your app store links, of course. As a mobile app marketer, your goal is to get more app installs.

Deep Work for iphone instal